RolexDatejust 31 278274
The 31mm Datejust with a white gold fluted bezel.
- 31mmcase
- Steelmaterial
- Automaticmovement
- 2018–nowmade
- £8,000RRP approx.
- 73listings now
Pre-owned, full set£10,100from £8,495 · 13 listings
Pre-owned, B&P not stated£10,450from £8,099 · 11 listings
Pre-owned, watch only–none listed now
Box or papers only–none listed now
Unworn / new£10,750from £8,750 · 49 listings
Pre-owned is 26% over RRP
Best trusted deal right now£8,099 Not stated · 2021 ·
· 22% below typical
View on eBay →
Updated 2h ago
Price history
eBay UK · median Buy It Now asking price
Full setWatch onlyUnworn
73 listings
-
Rolex Datejust 31mm 278274 Grey Roman Numeral Dial, Fluted Bezel, jubilee, 2021 London
Not stated
2021 31mmBracelet Authenticity GuaranteeDealerBest Offer luxurywatcheswimbledon · 100% · 58 feedback£8,099 free delivery 22% below typical -
Rolex Datejust 31 278274 White Rolesor Fluted Mint Green Dial 2021 Full Set Pudsey
Full set
Box & papers2021 31mmTwo-toneGreen dial Authenticity GuaranteeDealerBest Offer jkwatchcompany · 100% · 209 feedback£8,495 free delivery 16% below typical -
ROLEX DATEJUST 31 278274 BOX PAPERS 2022 London
Full set
Box & papers2022 31mm Authenticity GuaranteeDealerBest Offer charlesfishonline · 99.5% · 2,406 feedback£8,495 free delivery 16% below typical -
Rolex Datejust 31 278274 Oyster Bracelet Green Dial Steel 2024 Box Papers Wetherby
Full set
Box & papers2024 31mmGreen dialBracelet Authenticity GuaranteeDealerBest Offer gnb-timepieces · 100% · 1,027 feedback£8,500 free delivery 16% below typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 White Roman Numeral Dial Newport
Full set
Box & papers* 31mmGold Authenticity GuaranteePrivate sellerBest Offer worldy.watches · 100% · 59 feedback£8,615 incl. £20 delivery 15% below typical -
2023 Rolex Datejust 31 278274 ‘Mint Green Dial’ UNWORN Luton
Unworn
Box & papers*2023 31mmGreen dialDealerBest Offer aham_trading_ltd · 100% · 2,746 feedback- Not covered by eBay's Authenticity Guarantee
£8,750 postage not shown 19% below typical -
2025 UNWORN Rolex Datejust 31 278274 ‘Mint Green Dial’ Luton
Unworn
Box & papers*2025 31mmGreen dialDealer aham_trading_ltd · 100% · 2,746 feedback- Not covered by eBay's Authenticity Guarantee
£8,995 postage not shown 16% below typical -
Rolex Datejust 278274 with 31mm Steel & White Gold case and Blue Roman dial. ... Radlett
Not stated
31mmGoldBlue dial Authenticity GuaranteeDealer bqwatches · 100% · 266 feedback£9,250 free delivery 11% below typical -
Rolex Datejust 31 - 278274 - 2023, Box & Papers Azzurro Blue Floral Motif Dia... London
Full set
Box & papers2023 31mm Authenticity GuaranteeDealer theluxuryhut · 100% · 936 feedback£9,300 free delivery 8% below typical -
ROLEX Datejust 31 Mint Green Dial ref. 278274 December 2024 Full Set Salisbury
Unworn
Box & papers2024 31mmGreen dial Authenticity GuaranteeDealer bramlys · 100% · 411 feedback£9,550 free delivery 11% below typical -
Rolex Datejust 31, Mint Green Dial, 2026, New, Unworn, Box & Papers, REF: 278274 Blackburn
Unworn
Box & papers2026 31mmGreen dial Authenticity GuaranteeDealer habbakwatchesltd · 100% · 24 feedback£9,750 free delivery 9% below typical -
Rolex Datejust 31mm 278274 rhodium roman dial, fluted, jubilee, 2026, Unworn Brighton
Unworn
2026 31mmGrey dialBracelet Authenticity GuaranteeDealerBest Offer laneswatchshop · 100% · 179 feedback£9,766 incl. £16 delivery 9% below typical -
Rolex Datejust 31 Pink Roman Dial Ladies Watch 278274 Full Set 2022 Worcester Park
Full set
Box & papers2022 31mmPink / salmon dial Authenticity GuaranteePrivate sellerBest Offer s99ope · 100% · 42 feedback£9,853 incl. £16 delivery About typical -
Rolex Datejust 278274 2024 Newcastle Upon Tyne
Not stated
2024 31mm Authenticity GuaranteeDealer watchtrader_co · 99.7% · 1,119 feedback£9,950 free delivery 5% below typical -
Rolex Datejust 31 - 278274 - 2022, Full Set Steel & White Gold Mint Green Dial London
Full set
Box & papers2022 31mmGoldGreen dial Authenticity GuaranteeDealer theluxuryhut · 100% · 936 feedback£10,100 free delivery About typical -
Rolex Datejust 31mm Oyster Brand New White Rolesor Silver Set White Gold 278274 London
Unworn
31mmTwo-tone Authenticity GuaranteePrivate sellerBest Offer saharaonline · 100% · 42 feedback£10,102 incl. £16 delivery 6% below typical -
Rolex Datejust 31mm - Mint Green Dial - 278274 - 2026 - Full Set London
Unworn
Box & papers2026 31mmGreen dial Authenticity GuaranteeDealer horologyldn · 100% · 142 feedback£10,250 free delivery 5% below typical -
Rolex Datejust 31 Pink Roman Dial Ladies Watch 278274 Full Set 2025 Fluted Gold London
Full set
Box & papers2025 31mmPink / salmon dial Authenticity GuaranteePrivate sellerBest Offer metagrowth · 100% · 478 feedback£10,287 free delivery About typical -
Rolex Datejust 278274 2026 (13805) Newcastle Upon Tyne
Not stated
2026 31mm Authenticity GuaranteeDealer watchtrader_co · 99.7% · 1,119 feedback£10,450 free delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31mm 278274 Factory Silver Baton Dial Reigate
Unworn
Box & papers* 31mmGoldSilver dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,450 free delivery About typical -
Rolex Datejust 278274 2026 (13524) Newcastle Upon Tyne
Not stated
2026 31mm Authenticity GuaranteeDealer watchtrader_co · 99.7% · 1,119 feedback£10,450 free delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 White Roman Numeral Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,450 free delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Dark Grey Baton Dial Reigate
Unworn
Box & papers* 31mmGoldGrey dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,450 free delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 White Roman Numeral Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,450 free delivery About typical -
Rolex Datejust 278274 2026 (13498) Newcastle Upon Tyne
Not stated
2026 31mm Authenticity GuaranteeDealer watchtrader_co · 99.7% · 1,119 feedback£10,450 free delivery About typical -
Steel & White Gold Rolex Datejust 31mm Ladies 278274 Mint Green Baton Dial Reigate
Unworn
Box & papers* 31mmGoldGreen dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,450 free delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Dark Grey Roman Numeral Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,450 free delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Black Roman Numeral Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,450 free delivery About typical -
Steel & White Gold Rolex Datejust 31mm Ladies 278274 Grey Roman Numeral Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,450 free delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Blue Roman Numeral Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,450 free delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31mm 278274 Factory Silver Baton Dial Reigate
Unworn
Box & papers* 31mmGoldSilver dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,450 free delivery About typical -
Rolex DateJust 31 278274 ‘Mint’ Green Dial Concealed Clasp Jubilee Bracelet London
Full set
Box & papers* 31mmGreen dialBracelet Authenticity GuaranteeDealerBest Offer imperialtime-uk · 100% · 440 feedback£10,455 free delivery About typical -
Rolex Datejust 31 278274 2026 New Unworn Lichfield
Unworn
Box only*2026 31mm Authenticity GuaranteeDealer oakburywatchco · 100% · 1,785 feedback£10,500 free delivery About typical -
Rolex Datejust Blue Dial Women's Watch - 278274 Dated 2026 Model 278274 Brentwood
Unworn
Box & papers*2026 31mmBlue dial Authenticity GuaranteeDealer bondsofbrentwood · 100% · 15 feedback£10,515 incl. £20 delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31mm 278274 Factory Silver Baton Dial Brentwood
Unworn
Box & papers* 31mmGoldSilver dial Authenticity GuaranteeDealer bondsofbrentwood · 100% · 15 feedback£10,520 incl. £20 delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Black Roman Numeral Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,650 free delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Pink Roman Numeral Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,750 free delivery About typical -
Rolex Datejust 31mm 278274 - 2025, UNWORN - Full Set Mint Green Dial London
Unworn
Box & papers2025 31mmGreen dial Authenticity GuaranteeDealer theluxuryhut · 100% · 936 feedback£10,750 free delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Blue Roman Numeral Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,750 free delivery About typical -
Rolex Datejust 31 278274 with 31mm Steel & White Gold case and Pink dial. New... Radlett
Not stated
31mmGoldPink / salmon dial Authenticity GuaranteeDealer bqwatches · 100% · 266 feedback£10,750 free delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31mm 278274 Factory Pink Baton Dial Reigate
Unworn
Box & papers* 31mmGoldPink / salmon dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,750 free delivery About typical -
Rolex Datejust 31mm 278274 White Roman Numeral Dial, Fluted Bezel, jubilee, 2026 Brentwood
Unworn
Box & papers*2026 31mmBracelet Authenticity GuaranteeDealer bondsofbrentwood · 100% · 15 feedback£10,770 incl. £20 delivery About typical -
Rolex Datejust Green Women's Watch - 278274 31mm Brentwood
Unworn
Box & papers* 31mm Authenticity GuaranteeDealer bondsofbrentwood · 100% · 15 feedback£10,770 incl. £20 delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Dark Grey Baton Dial Reigate
Unworn
Box & papers* 31mmGoldGrey dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,995 free delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31mm 278274 Factory Pink Baton Dial Reigate
Unworn
Box & papers* 31mmGoldPink / salmon dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,995 free delivery About typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Factory Mint Green Baton Dial Reigate
Full set
Box & papers* 31mmGoldGreen dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,995 free delivery 9% above typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Pink Roman Numeral Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£10,995 free delivery About typical -
Rolex Datejust 31mm 278274 - 2024, Box & Papers Azzurro Blue Floral Motif Dia... London
Full set
Box & papers2024 31mm Authenticity GuaranteeDealer theluxuryhut · 100% · 936 feedback£11,150 free delivery 10% above typical -
2026 Rolex Datejust 31 278274 Mint Green Dial Jubilee Unworn Complete Set London
Unworn
Box & papers2026 31mmGreen dialBracelet Authenticity GuaranteeDealer tradewatchesukltd · 100% · 128 feedback£11,253 incl. £3 delivery 5% above typical -
Rolex Datejust 31mm 278274 Aubergine Purple Diamond Dial Fluted Unworn 2026 Liverpool
Unworn
2026 31mmOther dial Authenticity GuaranteeDealer dkwatches · 100% · 1,354 feedback£11,365 free delivery 6% above typical -
Rolex Datejust 31 ref:278274 with Box and Papers 2026 New/Unworn Diamond 6 Rickmansworth
Unworn
Box & papers2026 31mm Authenticity GuaranteeDealerBest Offer time4people · 100% · 714 feedback£11,495 free delivery 7% above typical -
Rolex Datejust 31 Blue Diamond Floral Dial 278274 2024 New Unworn Lichfield
Unworn
Box & papers*2024 31mm Authenticity GuaranteeDealer oakburywatchco · 100% · 1,785 feedback£11,500 free delivery 7% above typical -
Rolex Datejust 31 278274 with 31mm Steel & White Gold case and Aubergine set ... Radlett
Not stated
31mmGold Authenticity GuaranteeDealer bqwatches · 100% · 266 feedback£11,500 free delivery 10% above typical -
Rolex Dtejust 31 278274 with 31mm Steel & White Gold case and Aubergine set w... Radlett
Not stated
31mmGold Authenticity GuaranteeDealer bqwatches · 100% · 266 feedback£11,500 free delivery 10% above typical -
Rolex Datejust 31 278274 with 31mm Steel & White Gold case and Dark Grey dial... Radlett
Not stated
31mmGoldGrey dial Authenticity GuaranteeDealer bqwatches · 100% · 266 feedback£11,500 free delivery 10% above typical -
2024 FULL FACTORY STICKERS Rolex Datejust 31mm 278274 Mother Of Pearl UK
Unworn
Box & papers*2024 31mmDealer aham_trading_ltd · 100% · 2,746 feedback- Not covered by eBay's Authenticity Guarantee
£11,500 postage not shown 7% above typical -
2025 Rolex Datejust 31 Pink Diamond Dial Jubilee 278274 £10,800 Collected Bristol
Not stated
2025 31mmPink / salmon dialBracelet Authenticity GuaranteeDealer openlinkcompanyltd · 100% · 551 feedback£11,862 incl. £12 delivery 14% above typical -
2026 Rolex Lady Datejust 31 Aubergine Roman Diamond VI Dial 278274 Brentwood
Full set
Box & papers*2026 31mm Authenticity GuaranteeDealer bondsofbrentwood · 100% · 15 feedback£12,270 incl. £20 delivery 21% above typical -
Rolex Datejust 31mm Ref 278274 Mother Of Pearl Dial Year 2022 Jubilee IM4
Full set
Box & papers*2022 31mmMother of pearl dialBracelet Authenticity GuaranteeDealer watchesofmann · 100% · 166 feedback£12,450 free delivery 23% above typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Factory Silver Diamond Dial Reigate
Unworn
Box & papers* 31mmGoldSilver dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£12,495 free delivery 16% above typical -
Steel & White Gold Rolex Datejust 31mm Ladies 278274 Factory Silver Diamond Dial Reigate
Unworn
Box & papers* 31mmGoldSilver dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£12,495 free delivery 16% above typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Dark Grey Diamond Dial Reigate
Unworn
Box & papers* 31mmGoldGrey dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£12,495 free delivery 16% above typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Dark Grey Diamond Dial Reigate
Unworn
Box & papers* 31mmGoldGrey dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£12,495 free delivery 16% above typical -
Rolex Datejust 31 Mother Of Pearl Reference 278274 2026 Leeds
Unworn
2026 31mmDealer exclusivejewellers-uk · 100% · 4 feedback- Low seller feedback
- Not covered by eBay's Authenticity Guarantee
£12,499 postage not shown 16% above typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Purple Diamond Numeral Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£12,500 free delivery 16% above typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Pink Diamond Numeral Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£12,500 free delivery 16% above typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 White ‘MOP’ Diamond Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£12,995 free delivery 21% above typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Dark Grey Diamond Dial Reigate
Unworn
Box & papers* 31mmGoldGrey dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£12,995 free delivery 21% above typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Purple Diamond Numeral Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£12,995 free delivery 21% above typical -
Steel & White Gold Rolex Datejust 31mm Ladies 278274 Dark Grey Diamond Dial Reigate
Unworn
Box & papers* 31mmGoldGrey dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£12,995 free delivery 21% above typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Factory Pink Diamond Dial Reigate
Unworn
Box & papers* 31mmGoldPink / salmon dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£12,995 free delivery 21% above typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Pink Diamond Numeral Dial Reigate
Unworn
Box & papers* 31mmGold Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£12,995 free delivery 21% above typical -
Ladies Steel & White Gold Rolex Datejust 31 278274 Factory Pink Diamond Dial Reigate
Unworn
Box & papers* 31mmGoldPink / salmon dial Authenticity GuaranteeDealerBest Offer tbtimepieces · 100% · 1,054 feedback£13,500 free delivery 26% above typical
Only seeing UK listings. Compare all 5 countries →
Before you buy a used Datejust 31 278274
- Prefer the Authenticity Guarantee. On eBay UK most watches over £1,500 are checked by an independent authenticator before they're sent to you. Look for the green tag on the listings above, or tick "Authenticity Guarantee" in the filters.
- Check the reference and serial. Ask for a photo of the reference and serial between the lugs (or on the rehaut on newer models), and make sure they match the papers. The reference should be 278274.
- Box and papers should match the watch. The serial on the warranty card must match the case. A "full set" with a generic box or papers from another watch is worth no more than the watch alone.
- Be wary of a price far below typical. Most fakes and scams are priced 30–50% under the going rate to look like a bargain. We flag anything 35%+ under similar listings and never count it as a deal.
- Ask about servicing. A full service costs £700–£1,500 at the brand, so a recent service with paperwork adds real value. Ask when it was last serviced and whether it keeps time.
- Look for polishing and replaced parts. Sharp case edges and unpolished lugs add value; aftermarket dials, bezels or diamonds take it away. We remove listings that say "custom" or "aftermarket", but check the photos.
- Pay through eBay. eBay's Money Back Guarantee only covers you if you pay through eBay. Never pay by bank transfer outside it, however good the deal. Our fake watch checklist has more.
Questions
How much is a used Datejust 31 278274 worth?
Based on today's eBay UK Buy It Now listings, a pre-owned Rolex Datejust 31 278274 typically costs £10,100 as a full set with box and papers, including postage. Unworn examples are typically £10,750. These are asking prices, so a watch can sell for less, especially with Best Offer.
What is the retail price (RRP) of the Datejust 31 278274?
The approximate UK list price is £8,000 (brands change prices every year, so check with an authorised dealer). Pre-owned examples are listed at about 26% above that on eBay UK today.
What are the specs of the Datejust 31 278274?
The 31mm Datejust with a white gold fluted bezel. Case size 31mm, steel, automatic movement, made 2018–present.
Is it safe to buy a Datejust 31 278274 on eBay?
It can be. On eBay UK most watches over £1,500 qualify for the Authenticity Guarantee, where an independent authenticator checks the watch before it reaches you. We tag those listings, flag sellers with little or poor feedback, and warn about prices far below typical, which is where most fakes and scams sit.
