RolexDatejust 31 178274
The 31mm Datejust with a white gold fluted bezel, made 2004-2018.
- 31mmcase
- Steelmaterial
- Automaticmovement
- 2004–2018made
- 18listings now
Pre-owned, full set£7,650from £7,295 · 6 listings
Pre-owned, B&P not stated£7,425from £6,750 · 11 listings
Pre-owned, watch only–none listed now
Box or papers only–1 listing, too few to say
Unworn / new–none listed now
Some grades had too few comparable listings, so they use the overall pre-owned typical.
Best trusted deal right now£6,750 Not stated · 2006 ·
· 9% below typical
View on eBay →
Updated 2h ago
Price history
eBay UK · median Buy It Now asking price
Full setWatch onlyUnworn
18 listings
-
ROLEX DATEJUST MIDSIZE OYSTERSTEEL & 18K WHITE GOLD AUTOMATIC WATCH REF 178274 London
Box or papers
Box only* 31mmGoldBracelet Authenticity GuaranteeDealerBest Offer planetwatch · 100% · 2,001 feedback£6,500 free delivery Not enough data -
Rolex Datejust 31mm 2006 Steel & White Gold Oyster Grey Roman Dial Ref. 178274 London
Not stated
2006 31mmGoldGrey dial Authenticity GuaranteeDealer brothers-and-bezels · 100% · 329 feedback£6,750 free delivery 9% below typical -
Rolex DateJust 31 178274 White Dial Oyster Bracelet Stainless Steel 2010 Luxury London
Not stated
2010 31mmWhite dialBracelet Authenticity GuaranteeDealerBest Offer imperialtime-uk · 100% · 440 feedback£7,056 free delivery 5% below typical -
Rolex Datejust 31 178274 Black Dial 18ct White Gold Fluted Bezel Oyster - 2015 London
Not stated
2015 31mmGoldBlack dial Authenticity GuaranteeDealerBest Offer hattonjewellers · 0% · 9,401 feedback- Low seller feedback
£7,250 free delivery About typical -
Rolex Datejust 31mm 178274 Aubergine Purple Diamond Dial Oyster Fluted 2017 Liverpool
Not stated
2017 31mmOther dial Authenticity GuaranteeDealer dkwatches · 100% · 1,354 feedback£7,295 free delivery About typical -
ROLEX DATEJUST 31 178274 BOX PAPERS 2019 London
Full set
Box & papers2019 31mm Authenticity GuaranteeDealerBest Offer charlesfishonline · 99.5% · 2,406 feedback£7,295 free delivery 5% below typical -
Rolex 178274 Mother Of Pearl DATEJUST 31mm 2008 London
Not stated
2008 31mm Authenticity GuaranteeDealer kettle-club-watches · 100% · 15 feedback£7,350 free delivery About typical -
Rolex Datejust 178274 31 mm Blue Roman Numeral Dial 18k White Gold Fluted Bezel London
Not stated
31mmGold Authenticity GuaranteeDealer martinolivawatches · 97.7% · 501 feedback£7,500 free delivery About typical -
Rolex Datejust 31mm 178274 - 2015, Full Set Serviced 2017 - White Roman Dial London
Full set
Box & papers Serviced2017 31mmWhite dial Authenticity GuaranteeDealer theluxuryhut · 100% · 936 feedback£7,800 free delivery About typical -
Rolex Datejust 31mm Blue Diamond Dial 178274 Box & Papers 2016 Windsor
Full set
Box & papers2016 31mmBlue dial Authenticity GuaranteeDealerBest Offer taylorwatches · 100% · 95 feedback£8,250 free delivery 8% above typical -
Rolex Lady Datejust 31 Silver Roman Dial Automatic Watch Ref 178274 Serviced Bathgate
Not stated
Serviced 31mmSilver dial Authenticity GuaranteeDealerBest Offer lifestylewatchesltd · 100% · 397 feedback£8,250 free delivery 11% above typical -
Rolex Datejust 178274 Silver Diamond Steel White Gold 31mm 2018 Jubilee Colchester
Not stated
2018 31mmGoldBracelet Authenticity GuaranteeDealerBest Offer motionwatches · 100% · 55 feedback£8,350 free delivery 12% above typical -
Rolex 178274 Blue DATEJUST 31mm 2019 London
Not stated
2019 31mm Authenticity GuaranteeDealer kettle-club-watches · 100% · 15 feedback£8,400 free delivery 13% above typical -
Rolex Datejust 178274 with 31mm Steel case and Black dial. Excellent condition. Radlett
Not stated
31mmBlack dial Authenticity GuaranteeDealer bqwatches · 100% · 266 feedback£8,500 free delivery 14% above typical -
Rolex Datejust 31mm 178274 - 2018, Box & Papers Steel & White Gold Blue Diamo... London
Full set
Box & papers2018 31mmGold Authenticity GuaranteeDealer theluxuryhut · 100% · 936 feedback£9,800 free delivery 28% above typical -
ROLEX Datejust 31 Aubergine Diamond Roman Dial 178274 May 2019 Full Set w/ tags Salisbury
Full set
Box & papers2019 31mm Authenticity GuaranteeDealer bramlys · 100% · 411 feedback£9,895 free delivery 29% above typical -
Rolex Datejust Factory Diamond Dial 31mm Jubilee 178274 Steel Women's Watch Brighton
Not stated
31mmBracelet Authenticity GuaranteeDealerBest Offer itstimeforwatch · 100% · 1,333 feedback£11,450 free delivery 54% above typical -
!RARE! Rolex 178274 Factory Meteorite Diamond Dial Box & Papers 31mm Oyster Portsmouth
Full set
Box & papers 31mmGrey dial Authenticity GuaranteeDealer lh_watchtrade · 100% · 205 feedback£11,513 incl. £13 delivery 50% above typical
Only seeing UK listings. Compare all 5 countries →
Before you buy a used Datejust 31 178274
- Prefer the Authenticity Guarantee. On eBay UK most watches over £1,500 are checked by an independent authenticator before they're sent to you. Look for the green tag on the listings above, or tick "Authenticity Guarantee" in the filters.
- Check the reference and serial. Ask for a photo of the reference and serial between the lugs (or on the rehaut on newer models), and make sure they match the papers. The reference should be 178274.
- Box and papers should match the watch. The serial on the warranty card must match the case. A "full set" with a generic box or papers from another watch is worth no more than the watch alone.
- Be wary of a price far below typical. Most fakes and scams are priced 30–50% under the going rate to look like a bargain. We flag anything 35%+ under similar listings and never count it as a deal.
- Ask about servicing. A full service costs £700–£1,500 at the brand, so a recent service with paperwork adds real value. Ask when it was last serviced and whether it keeps time.
- Look for polishing and replaced parts. Sharp case edges and unpolished lugs add value; aftermarket dials, bezels or diamonds take it away. We remove listings that say "custom" or "aftermarket", but check the photos.
- Pay through eBay. eBay's Money Back Guarantee only covers you if you pay through eBay. Never pay by bank transfer outside it, however good the deal. Our fake watch checklist has more.
Questions
How much is a used Datejust 31 178274 worth?
Based on today's eBay UK Buy It Now listings, a pre-owned Rolex Datejust 31 178274 typically costs £7,650 as a full set with box and papers, including postage. These are asking prices, so a watch can sell for less, especially with Best Offer.
What are the specs of the Datejust 31 178274?
The 31mm Datejust with a white gold fluted bezel, made 2004-2018. Case size 31mm, steel, automatic movement, made 2004–2018.
Is it safe to buy a Datejust 31 178274 on eBay?
It can be. On eBay UK most watches over £1,500 qualify for the Authenticity Guarantee, where an independent authenticator checks the watch before it reaches you. We tag those listings, flag sellers with little or poor feedback, and warn about prices far below typical, which is where most fakes and scams sit.
